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The Smashing Pumpkins debuts video for their song “Spellbinding”

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The Smashing Pumpkins have debuted the music video for their latest single, “Spellbinding,” taken from their recent trilogy album ‘ATUM.’  ATUM, the sequel to 1995’s Mellon Collie and the Infinite Sadness and 2000’s Machina/Machine of God, features 33-tracks in 3 acts and was written and produced by Corgan over the past 4 years

For the ‘Spellbinding’ video, director Kevin Kerslake worked closely with Billy Corgan, Jimmy Chamberlin, James Iha and Jeff Schroeder to create digital avatars of themselves, existing within an other-worldly fictional universe that is ATUM, created by front man and founder Billy Corgan. Said Kerslake: “We adopted a virtual production model for the Spellbinding video, creating it entirely in the gaming engine; unreal, with digital avatars moving through fantastical worlds that play a key role in the ATUM storyline. Billy and I share an interest in the fusion of old-world elements with state of the art technology, and all the stars aligned on this video to break new ground.”

Take a look at the video for Spellbindinghere.
To stream ATUM, head here.

Editorial credit: L Paul Mann /

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